PEAKY BLINDERS
BBC TWO
In 2018, the BBC’s most experiential campaign to date fully immersed fans into the world of Peaky Blinders: in the streets, online, and on mobile.
With a team composed of a creative, a developer, a 3D artist and an Art Director/ Designer, we created the first Facebook AR lens that the BBC ever created allowing viewers to enter the world of Peaky Blinder. In the first week only, this immersive experience was used by over 300K Peaky Blinders on their mobiles! In total over 800K fans immersed themselves and shared their immersion in the 1920’s Birmingham world over the 3 weeks period.
The 360 campaign won a couple of Promax Awards 2018 and was shortlisted for the Cannes Lions 2018 in Brand Storytelling.
Project overview
Original concept
Team
Julia Ognieva
Strategic Partnership
Facebook
Ben Mahon
Creative
BBC Creative
Greg Marshall
Producer
BBC Creative
Giles Bartlett
3D Designer
BBC Creative
Sam Ruault
Art Direction / 2D Design
BBC Creative
Design
Art Direction
Digital
AR Facebook Lense
Softwares
Facebook AR
Photoshop
Cinema 4D
Awards
Cannes Lions 2018 - Brand storytelling
Social & Influencer Lions
SHORTLISTED, BBC Two, Peaky Blinders
Promax 2018 - Best PR or Experiential Stunt
BRONZE WINNER, BBC Two, Peaky Blinders
Promax 2018 - Best Use of Social Media: Content
BRONZE WINNER, BBC Two, Peaky Blinders