Minds Matter

BBC

Statistics show that 1 in 4 people suffer from mental illness in the UK.

Every year, BBC develops a campaign called Minds Matter with the social hashtag #1in4 with aim to raise awareness & discuss the various mental health conditions.

Through this project, I created this font aiming to highlight the struggle people face when hiding their condition to the closest them. They hide a part of themselves and struggle to ask for help as they are too afraid to expose their illness.

We created a series of posters with statements from people with mental health issues to raise awareness and show the public that it is not a shame to suffer from mental illness, but instead help is the best remedy.

Original concept

Final output

Team

Katy Potts
Digital Project Manager
BBC Creative

Sam Ruault
Digital Art Director / Designer
BBC Creative

Design

Art Direction
Branding
Type Design
Print design
Digital Design

Softwares

Illustrator
Photoshop

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