GIPHY BAR

Ballantine's

At Ballantine’s, mates come first. This is why we collaborated with Giphy to create the Ballantine’s Giphy Bar.

We created this series of gifs that embodies and capture de spirit of Ballantine’s love for music, friends and partying.

To date they have been used around 13 million times on Giphy and Instagram.

Original concepts

Final output

Team

Josh McCarthy
Global Head of Communication
Ballantine's
Pernod Ricard UK

Daniel Maurice
Global Senior Brand Manager
Ballantine's
Pernod Ricard UK

Sam Ruault
Art Director / Designer
Oliver @ Pernod Ricard

Design

Art Direction
Branding
Illustration
Digital
Animation

Softwares

Illustrator
After Effects
Photoshop

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