REDEFINED
THE GLENLIVET
Georges Smith, founder of The Glenlivet, worked tirelessly to create the definitive whisky; a standard of taste and quality that lives on today. The Guardians is a community of The Glenlivet enthusiasts, they keep the tradition alive and enjoy new experiences around whisky.
This community keeps on changing adapting to the times. A new generation of guardians was born and we wanted to honour them. We decided to redesign The Guardians program into a completely new entity that would follow the new The Glenlivet tone of voice and identity.
We developed 3 potential design strategies that looked at TOV and the overall look and feel of The Guardians program.
Crafted
Our content will be a handbook to all things artisan. Appealing to that special breed of consumer. They are drawn to the original, the traditional, the unique and the rare.
We partner, celebrate and curate that which is made with individual passion. The eats. The stays. The threads. The decor and of course, The drink.
Foundation
The Glenlivet is going to help you make the most of life by sharing and discovering new experiences. We will take you to the unexplored experiences, the untold stories, the independent boutiques, the special places, people, events, occasions....
Made in a contemporary way to fulfill your needs of discovery and experiences.
The Well
Our content will celebrate and highlight new things that are made in traditional ways to create contemporary classics.
The clothes, The food, The furniture, The books, The art and The music.
We collaborate with artisans and artists across multiple touch points, from magazine to packaging including experiences.
Team
Ben Tolfree
Senior Global Digital Brand Manager
The Glenlivet
Pernod Ricard
Jane
Assistant Digital Brand Manager
The Glenlivet
Pernod Ricard
Dale Milliken
Global Consumer Insight, Strategy & Planning
Pernod Ricard
Sam Ruault
Art Director / Designer
Oliver @ Pernod Ricard
Design
Art Direction
Branding
Brand Strategy
Brand Design
Print
Packaging
Softwares
Illustrator
Photoshop
InDesign