Top of the lake

Top of the Lake is a mystery drama series directed by Jane Campion and Garth Davis. Series 2 is set in Sydney where Robin Griffin played by Elisabeth Moss is the main investigator in the murder of an unidentified Asia women. A collaboration between BBC Two and BBC iPlayer introduced this new series to the UK audience.

We created a very dark and look & feel and adapted it across every assets on digital and on print everywhere across London’s underground.

Every episode of the series hit the top of iPlayer most viewed list for 2 weeks in a row.

Minds Matter

Statistics show that 1 in 4 people suffer from mental illness in the UK.

Every year, BBC develops a campaign called Minds Matter with the social hashtag #1in4 with aim to raise awareness & discuss the various mental health conditions.

Through this project, I created this font aiming to highlight the struggle people face when hiding their condition to the closest them. They hide a part of themselves and struggle to ask for help as they are too afraid to expose their illness.

We created a series of posters with statements from people with mental health issues to raise awareness and show the public that it is not a shame to suffer from mental illness, but instead help is the best remedy.

Peaky Blinders

In 2018, the BBC’s most experiential campaign to date fully immersed fans into the world of Peaky Blinders: in the streets, online, and on mobile.

With a team composed of a creative, a developer, a 3D artist and an Art Director/ Designer, we created the first Facebook AR lens that the BBC ever created allowing viewers to enter the world of Peaky Blinder. In the first week only, this immersive experience was used by over 300K Peaky Blinders on their mobiles! In total over 800K fans immersed themselves and shared their immersion in the 1920’s Birmingham world over the 3 weeks period.

The 360 campaign won a couple of Promax Awards 2018 and was shortlisted for the Cannes Lions 2018 in Brand Storytelling.